Capital One is a leading credit company which is located in Canada, the United States, and the United Kingdom. Like other financial institutions, Capital One also uses a marketing slogan to make the advertising clear to the audience. It has been using the “What’s in Your Wallet” slogan since 2000.
What does this Capital One slogan mean? Most of us think about money immediately when we think of our wallet. This marketing slogan promotes Capital One’s credit card services to the audience. This company later used the same slogan in promoting its banking and other financial products.
Capital One has featured celebrity spokespersons like Samuel L. Jackson and Jimmy Fallon. They ask, “What’s In Your Wallet?” when the American television channels show the ad. This marketing slogan is quite interesting as it reflects the customer’s financial security and purchasing capacity as well.
Let’s get to know more about Capital One and their marketing slogan, “What’s In Your Wallet”:
Capital One – Who are They?
You must have an overview of Capital One before knowing the meaning of its marketing slogan. It is one of the largest American banks, which Richard Fairbank and Nigel Nirris established in 1994.
This financial institution’s headquarters is in Capital One Tower, Virginia, United States. Currently, it has more than 755 branches and 2000+ ATMs across the U.S. Moreover, Capital One offers a plethora of financial services to customers both offline and online.
Along with credit cards, it provides car and commercial loans to eligible customers. You must have a good credit score to avail these Capital One loans. Customers can open up to 25 savings accounts in this bank.
Additionally, you can open a 360 checking account in Capital One without paying any additional fee. This bank is best known for offering commercial banking facilities like corporate cards, commercial trade lines and lending.
Capital One’s founders, Richard Fairbank and Nigel Morris, started the company as a credit card service provider. Then, they expanded their services and continued offering other banking services to consumers and small business owners.
Where Does Capital One’s Marketing Slogan Appear?
Capital One used the “What’s In Your Wallet” tagline for its credit card marketing campaign. It appeared in different types of advertisements, including social media and TV commercial ads. You might have also seen this Capital One slogan when accessing websites from Google Chrome.
What is the Meaning of Capital One’s “What’s In Your Wallet” Slogan?
Every marketing slogan has a meaning that companies use to reach the targeted audience. Customers find the “What’s In Your Wallet” tagline catchy and appealing. So, what does this Capital One marketing slogan mean? Well, you will immediately think of using a credit card for bulk purchases if you don’t have cash in your wallet.
You will then compare the credit card features to get the best one for you. Like any other person, you will keep the credit card in your wallet rather than keeping it in your pocket.
Capital One uses this marketing slogan to attract potential customers to purchase their credit cards. They also provide 5% cash back on hotels and rental cars when booked through their credit cards.
Why Do Financial Institutions Like Capital One Use Taglines or Marketing Slogans?
Financial institutions use marketing slogans or taglines to tell customers about the utilities or services they offer. It also helps the customers to remember them by their taglines. For instance, you will instantly think of Capital One when you hear the “What’s In Your Wallet” ad on the television.
The brand slogans support the company’s mission statement and also express its vision. Many banks use this slogan on the website URL to promote their marketing strategies. In short, marketing slogans act as a tool to retain customers in the same bank for years. Capital One has kept its brand slogan the same for 23 years, even after introducing new financial services.
Is Capital One’s “What’s In Your Wallet” Slogan Only for Credit Card Users?
Capital One’s “What’s In Your Wallet” was primarily for credit card customers. However, this marketing tagline reaches a certain popularity level that attracts other customers as well.
This bank started to convert potential visitors into customers by offering commercial and auto loans. Capital One later introduced mortgages and business loans for potential customers. Any other bank would do the same to drive more customers and sales.
Why is Capital One’s Marketing Campaign Controversial?
Capital One’s “What’s In Your Wallet” slogan has received massive appreciation all across the globe. However, some customers stated that their marketing slogan is misleading and inappropriate.
They stated that Capital One didn’t deliver what it promised during the marketing campaigns. Capital One was also fined for its deceptive marketing campaign. They have paid $210 to resolve the legal case.
Moreover, this bank has paid around $150 million to over 2 million customers as compensation for deceiving them. Capital One has paid the rest of the $60 in fines to the American court. It is important to mention that the company received a lawsuit for misleading customers about buying unwanted financial products.
Types of Credit Cards Capital One Offers
Capital One offers customers three types of credit cards in the United States. Let’s see the credit card options currently available for you:
1. QuicksilverOne Reward Card
Capital One’s QuicksilverOne rewards credit card is for those who have a bad credit score. You can only apply for this credit card with a limited credit history. The bank approves this credit card faster than the other Capital One reward cards.
Moreover, you will receive up to 6 months of free Uber One membership on a QuicksilverOne credit card. Customers can also convert cash back into travel rewards with this card. However, the QuicksilverOne reward card’s main drawback is its $29 annual fee. The return rate of this credit card is lower than that of the competitors.
2. Platinum Mastercard
It is a standard credit card ideal for Capital One customers who want to build a good credit score quickly. The best part about this credit card is it has zero annual fees. Platinum Mastercard has an annual percentage rate of 26.99% for cash withdrawals.
However, you won’t get any security deposit in Platinum Mastercard like Capital One’s Platinum Secured Credit Card. The bank will review your account and send a message or email if they approve your request.
Applying for Capital One’s Platinum Mastercard is pretty easy. Open a browser and write Capital One Platinum MasterCard in the search bar. Click the search icon and choose the “Apply Now” button when the Capital One Platinum Mastercard page opens.
3. Venture Rewards Credit Card
This is the most purchased credit card from Capital One Bank. Venture Rewards offers 75,000 reward points for issuing the card, which you won’t get in the other credit card options. However, you must spend $4,000 in the first 3 months to avail this benefit.
Moreover, Venture Rewards credit card holders can earn 5 miles per dollar on car rental and hotel booking. You will also get 2 miles per dollar you spend on purchases made from this Capital One credit card. No foreign transaction fees are associated with this credit card.
What are the Benefits of Using Capital One Credit Cards?
Capital One credit card holders receive a plethora of benefits. For instance, the bank lets the customers add an authorised user to their credit card account. You can set up personalised email or text reminders to pay the credit card bill on time.
Credit cardholders can easily transfer higher-rate balances onto any Capital One card. This bank provides 24/7 access to the leading merchants, which charge Capital One cards monthly.
You can enable the Autopay option to automatically pay the monthly utility bills and subscriptions easily. The best thing about Capital One is its customer service. The customer service representatives of this bank are available round the clock to resolve credit card problems.
