Apple undoubtedly offers durable, high-end and top-quality electronics and accessories. MacBooks, iPhones and iPads last for years without major technical glitches. The company produces premium earbuds, digital speakers and Smart TVs.
However, Apple products’ prices are expensive due to their exclusive ecosystem. Marketing cost, resale value and privacy policy. Buying a MacBook or iPhone will be expensive for an individual with a low monthly income.
To make these Apple devices accessible for everyone, retail stores like Walmart and Target offer them at a discounted price. Many think they sell duplicate copies of Apple products, which isn’t true. Walmart and Target offer customers genuine Apple devices at affordable prices.
So, if you need a MacBook, go to the nearest Walmart or Target store. Look for the latest M2-powered Mac laptop and buy it with your debit or credit card. Remember to compare the Apple products’ features before buying them from these retail stores,
Here we have mentioned the reasons why Walmart and Target sell Apple devices cheaper:
Top Reasons Why Target and Walmart Sell Apple Products at a Low Price
Several reasons exist for the price differentiation of Apple products in Apple store and retail stores like Walmart or Target. Apple’s new M2-powered MacBook Air price is $1199 in an Apple store. Customers can buy the same Apple laptop from Walmart for only $1,094.96.
So, you can save $105 by buying the MacBook Air with an M2 chip from a retail store. Target and Walmart confirmed that they offer 100% genuine Apple products with a warranty. Here is why retail stores like Walmart and Target sell Apple devices at a discounted price:
1. Retail Stores Buy Apple Products in Bulk
Leading retail stores buy Apple devices in bulk from Apple stores at a wholesale price. It is the product’s price sum plus Apple’s profit margin. The wholesale price is comparatively lower than the manufacturer’s retail price. So, Walmart and Target earn more profit by selling Apple products at lower prices.
Let’s say Walmart or Target bought the iPhone 12 from Apple at a wholesale price of $550, and the store price is $600. If Walmart or Target sells the iPhone at $600, they will earn a $50 profit. However, they can sell this Apple product at $555 or $590, which is lower than the store price to get a profit.
Walmart and Target offer deals and offers on Apple products on Black Friday sales. They keep the Apple products’ prices much lower than this to attract more customers. These shopping events help them to generate more revenue than Apple stores.
2. Commission from Manufacturers and Telecommunication Firms
Retail companies like Walmart and Target receive commissions from manufacturers for selling their products. Thus, they get additional money from Apple for selling their iPhones, Airpods and other devices. Walmart and Target also receive commissions from telecommunication companies like Telco.
Commissions from the manufacturers and telecommunication firms encourage Target and Walmart to sell products at lower prices. Moreover, an Apple user might buy multiple products from retail stores for a discounted price. It will ultimately help Walmart and Target to increase sales and profits.
3. Drive More Customers to the Store
The lower the product price, the more customers will visit the store to purchase them. It is another reason for the low Apple product prices in stores like Walmart and Target. They simply keep the price lower than the actual price to boost sales.
Walmart and Target think that customers will buy other products with Apple products if they keep the price low. So, don’t be surprised if you see an Apple watch charger at $692.
It is an effective marketing strategy retail stores use to attract more customers to their shops. The Apple products’ prices at Walmart or Target will be the same for in-store or online purchases.
Is It Safe to Buy Apple Devices from Walmart and Target?
It is 100% safe to buy Apple products from retail stores like Walmart and Target. They offer various Apple products, including AirPods and Apple Watches. Research the specific Apple device you wish to buy from these stores.
Compare the prices and choose the retail store that offers the product at the best price. However, certain downsides are associated with purchasing Apple products from Walmart or Target. Customers can’t repair Apple devices from retail stores if something goes wrong.
Moreover, the product warranty is another problem for buying Apple devices from these stores. Apple offers a limited 1-year warranty on high-end products like iPhones or iPads. The problem with the Apple warranty is that it doesn’t start when you purchase the product.
The warranty period starts when the retailer buys it from an authorised Apple store. For instance, if Walmart or Target bought the iPhone from an Apple Store in March 2023, its warranty would end in March 2024. If you bought the iPhone in June 2023, it has only 9 months warranty.
Besides, some Apple stores remove the products from their inventory when they sell them to retailers. The sales date you see on the device is the date when Apple sold it to Walmart or Target. So, customers who bought Apple products from retail stores don’t receive a 365-day warranty.
Can You Increase the Apple Products’ Warranty?
Most customers who bought Apple devices from Walmart and Target are concerned about the limited warranty period. Visit the nearby Apple store and ask the store associates whether you can change the warranty period.
Don’t have an authorised Apple store nearby? Contact the Apple customer service representatives to request they increase the limited warranty time. Find Apple’s support line number online and share the product details when asked.
Never visit a local Apple store to change the product’s warranty date. Go to a genuine Apple store to get more warranty on the product.
Moreover, you must bring a Walmart or Target purchase receipt to increase the warranty date. This document is necessary to avoid problems when requesting Apple store executives to change the purchase date.
Can You Access AppleCare Plans if You Buy Apple Products from Target or Walmart?
Retail stores like Walmart and Target let Apple users access AppleCare plans even if they bought the product from them. Thus, you must choose the AppleCare program best suited for your needs and budget from the store.
However, every Walmart or Target store doesn’t allow customers to use AppleCare plans. Request for an AppleCare plan directly from an Apple store within 60 days of purchase in such instances. So, find the nearest Apple store now and enjoy the AppleCare plan benefits.
Why Do People Choose Apple Stores over Retail Stores to Buy Apple Products?
Despite the low Apple product price, many choose Apple stores to buy iPhones or iPads. A 365-day warranty is why you must buy Apple devices from an authorised Apple store. Moreover, Apple stores let the consumers test the products before buying them.
Apple store employees help Apple product buyers to set up the device. However, Walmart or Target store associates won’t do the same. They also don’t have adequate knowledge about the latest Apple products. So, visiting an Apple store will be the best option if you need proper knowledge about the product you want to buy.
