Email marketing is the bread and butter for almost every business that thrives in today’s world. It helps businesses find and engage with potential customers and retain repeat customers by providing value.
Although there are numerous marketing channels to generate traffic, including social media platforms, email marketing is still winning the game, as 64% of companies have chosen email marketing as their most successful marketing channel.
Besides, it can do more. Email marketing, if done right, can drive traffic to your website and even improve search engine ranking.
So how do you drive website traffic using email marketing? Here are some actionable insights to generate organic traffic to your site and increase sales.
Astonishing Ways To Drive Website Traffic Using Email Marketing
1. Build And Segment Organic Subscribers’ List
Developing an organic email list is the first step in your email marketing strategy for making your email campaigns successful. This way, you can send emails to prospects who want to (or have agreed to) communicate with your brand.
On that note, we recommend you never buy email lists from third-party applications. If you are using purchased email lists to send emails, the chances are that your messages won’t be welcome, see very low email open rates, or worse, get marked as spam.
Use double opt-in forms to generate qualified leads. If people have voluntarily agreed to receive emails from you, your email open rates and click-through rates will go up, and you might see higher conversion rates.
Once you have generated active email addresses from willing prospects, it’s time to segment your email list based on their preference, purchase habits, location, interests, etc.
If your prospects receive value-added content according to their needs, your website traffic will automatically increase.
2. Personalize Email Messages
Personalized messages are the key to your prospects’ hearts. A survey conducted by Statista published that personalized emails saw a click-through rate of 18.8%, while non-personalized ones saw only 13.1%.
So it’s quite natural that email engagement rates will go up if you personalize your content.
Here Are Some Ways You Can Personalize Your Email Content:
- Address your prospect by their first name
- Informal salutations such as Hi, Hello, Good morning, Hey, etc., followed by their names
- Congratulate on their recent success
- Mention their pain point and offer a solution
- Mention mutual connections
However, it doesn’t end with these things. Personalization means sending offers, information, and informative articles based on their purchase history. Smartlead helps you personalize emails and send unlimited warmups to generate 8x leads.
3. Integrate Social Media Campaigns With Email Outreach
Although social media marketing campaigns yield way fewer leads than email outreach campaigns, it’s more effective when you integrate social media with email.
Use your social media handles to invite your followers to sign up or subscribe to your email list and vice versa. This way, you can improve your engagement with prospects and possibly drive more traffic to your website.
Some businesses also use incentive-based referral programs to drive traffic to their websites. For example, “Retweet our promotion for 10% off” or “Invite your friends and win rewards” are two such examples of referral-based marketing.
4. A/B Test Your Content: Be SEO Compliant
We’ll stretch on this for the umpteenth time: A/B test or split test your content before it goes out of hand. Use A/B testing for all our email content, just like you do with your landing pages and website content.
Smartlead A/B tests your emails by running them through internal channels and picks the best option for you. Try to include SEO keywords in your content, even if you are writing emails, to get the best results.
For example, do keyword research and use SEO keywords in your subject lines, preview text, email body, and even in branding graphics (images, GIFs, infographics, etc.).
The best thing is it works in reverse as well. If you are generating good traffic with a particular keyword, try adding it to your emails to generate more traffic to your site.
5. Build A Diversified Email Marketing Plan
Without a definite marketing plan, your email marketing campaigns will reap no benefits. Each and every kind of email is written with a different approach.
For example, the tone in a welcome email would be different than in a cold email. Businesses should carefully determine their email campaigns based on the product/service they are selling and the custom demographics.
Here are some examples of engagement campaigns:
- Welcome emails
- Product launch or brand introduction emails
- Seasonal emails (sent at Christmas, Easter, etc.)
- Promotional emails
- Newsletters
- Cart abandonment emails
No matter what campaign you are launching, make sure you add a compelling CTA to convince your prospects. This way, you can increase your website visits as well as the chance of conversions.
6.Landing Pages Should Resonate Your Email Campaigns
Suppose your email subscriber is interested in your product after reading your content and comes to the redirected landing page only to find no connection or irrelevant content. Then what?
Well, you will definitely lose a potential customer for sure. That’s why it is important to keep your landing pages synced with your email campaigns.
Landing pages should convey more information about what you are saying in the email. Be it a piece of information, a sale, or an exclusive offer, your landing page (the redirected page that is hyperlinked in the CTA) should resonate/elaborate your offers to generate more traffic to your website.
Additional Tips To Drive Organic Traffic To Your Website
- Research and create an ideal buyer persona for both email and blog content.
- Follow the Pillar/topic cluster model to establish authority and rank higher on Google.
- Use a cold emailing tool to automate your outreach efforts and act on available reports and analytics it generates.
- Increase engagement with your prospective leads though asking for reviews, giveaways, quizzes, referrals, etc.
- Focus on on-page SEO to optimize blog page titles, meta descriptions, alt-texts for images, URLs, etc.
- Genre backlinks from already established brands through guest posting.
- Improve your backend website through technical SEO.
Summing Up
A well-thought and timely executed email campaign can motivate your subscribers to visit your website, check the pages and specific offers, and convince them to make a purchase.
However, running email campaigns manually is not an easy job. So, we suggest you sign up for an email marketing tool such as Smartlead to automate the entire process.
This way, you can shoot us your website visits rapidly and generate higher revenue.
